5 simple Steps to pick a Web Design Agency for your Business

You recognize that in order to succeed in a competitive market you need to have the best brand experience for your customers. With the great waves of marketing change over the past few years the social and mobile web has given the consumer the power to choose on many different platforms. We’ve compiled a checklist for you to help you make the right decision when choosing an agency.

Step 1 – Know your Goal

The first step to work out is what you want your website and internet marketing to achieve. You need to consider carefully your aim, your goals and how you are going to measure success.

For example, if your website is mainly e-commerce your focus is going to be on return-on-investment (ROI), conversion of sales, and building and maintaining your customer base.

If you are launching a new company and you need brand awareness, you will simply be providing information and education about your services or products. So in this case, good visibility and a clear focus is needed.

When you know what you need to accomplish your goals, you will be able to see if an agency fits the bill.

What to do? Ask the agency you’re interested in to provide solid proof of their capabilities. They should be showing you case studies or examples of how they have approached a problem and how they have provided a solution.

Step 2 – Know your ROI

It’s usually the elephant in the room. Cost is definitely a deal maker or deal breaker when it comes to hiring an agency.

As with everything else you purchase, the phrase “you get what you pay for” rings true in the world of web design and development. If you begin to cut costs solely for saving a dollar now, you may not reap as much value in the long-term when it comes to delivering the results you planned for in step one.

So how can you justify the costs of your project? It’s simple math really. This is where you as a business owner stops to do some research.

What have you spent in the last year on your marketing and advertising? The past five years? How have those efforts brought a return on your investment?

What to do? Ask your agency if they can provide clear evidence of the value delivered through tangible results. Remember it’s about value, not cost. If the agency can provide a website or service that brings ROI, then cost isn’t a deal breaker. Don’t let sticker shock blind you from your goals in step one, if you do your research you may find that you’ve been spending money elsewhere without results for quite some time.

Step 3 – Identify a proven track record

This is not necessarily how long an agency has been in business. In fact, a lot of new agencies have some stellar ideas and new methodologies to consider. The point here is how much the agency understands your industry and have they effectively delivered a similar solution to their other clients?

What to do? Ask the agency for some performance data, client testimonials and a case study or two demonstrating their approach and how they measure results.

Step 4 – Know what you want to achieve, be realistic

Invest some time and thought into your goals and expectations from your agency. Define what it is in six months or a year’s time that will reassure you that your money was well spent.

Think beyond “first on Google” or “getting more traffic”.

What are some goals you can reach?
• Generate more leads
• Increase online sales
• Improve product or brand awareness
• Be “in touch” with your customer base

What to do? Ask your web agency what tools and services they provide to drive measurable traffic to your site. Your agency should understand your sales process so that they can provide a solution to making your process more efficient and provide real value through the new website.

Step 5 – Know your strategy

A good web agency should be offering you a clear concise web strategy. This goes beyond your website. A good strategy will give your business a strong sense of authority, relevance and trust. When you’ve got a solid plan, your able to measure. When you measure you’re able to make good decisions based on real data. This results in converting your site visitors into paying customers.

What to do? Ask your agency to explain their approach in great detail. Make sure the strategy is able to reach your goals in step one. The approach should outline that you will reach your deadline and stay within budget.

Ready to discuss your next project? Call/Text us today at 512-953-0782 or email us at info@rsanalytics.com and find out how we measure up to our list above.

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